(Epilogue: City Council approved the new “wordmark.” You can see the discussion on web video by going to the agenda for the meeting.)
Updated: On 22-Feb-2017, this topic was discussed and the “wordmark” adopted officially by Vancouver City Council this afternoon (Wednesday, February 22, 2017).
Visit this link for agenda and archive video. Below is an excerpt of the City staff report, followed by comments we received from Ian, a CityHallWatch reader.
We have also long-noted the similarity between the ruling party’s (Vision Vancouver) colours (see left, and the municipal government’s official colours. Until recently, Vision’s colours were absolutely identical to the City of Vancouver colours. A coincidence, or subliminal message?
From City staff report (PDF) for February 22, 2017: In 2006, Vancouver City Council adopted a visual identity program to help Vancouver’s citizens and businesses quickly and easily recognize the vast array of programs, services and information delivered to them by their municipal government. This consistent visual identity also made the City more approachable, and supported Vancouver’s reputation as one of the world’s most livable cities.
The City of Vancouver identified the opportunity in June 2016 to refresh its visual identity in light of changing city demographics, evolving popular culture including the increased reliance on social media for communication, and keeping pace with change. A simplified wordmark has been developed which presents an updated image of the City of Vancouver as a modern, innovative and highly desirable place to live and work. More: http://council.vancouver.ca/20170222/documents/pspc3.pdf
- City Council to vote on Vancouver’s new $8,000 logo design (Yuliya Talmazan) 21-Feb-2017. With poll and audio: http://globalnews.ca/news/3263095/city-council-to-vote-on-vancouvers-new-8000-logo-design/
- ‘My 8-year-old could do that’: Vancouver to vote on $8K city logo (Kendra Mangione) 21-Feb-2017, with video: http://bc.ctvnews.ca/my-8-year-old-could-do-that-vancouver-to-vote-on-8k-city-logo-1.3295579
Comments submitted to City Council 21-Feb-2017, from citizen Ian:
STANDING COMMITTEE OF COUNCIL ON POLICY AND STRATEGIC PRIORITIES
Wednesday, February 22, 2017
3. New City Wordmark
I most strongly recommend you reject with prejudice the adoption of this proposal.
There is nothing particularly imaginative about this logo. It’s boring, uninspired and indistinct. There is nothing to suggest a sense of place. Continue reading