Vancouver will develop list of publicly-owned assets for corporate sponsorship, naming rights

cov-website-sponsored-by-blorgmaster

Could the City’s website one day be “sponsored” by a global hedge fund, or a local developer.

Request for Proposal (RFP) PS20161687 “Consultant Services for Asset Inventory Valuation for Sponsorship/Naming Rights,” deadline 6-Dec-2016.

In the context of governments considering selling off public assets like land and even YVR airport, here is another topic that could have major implications for the future of Vancouver. Is it a slippery slope? Citizens should consider the very basic principles involved here. If you have an opinion on this you are encouraged to study up on the issues and contact your elected officials directly.

If our municipal government is truly cash-strapped, another approach might be to consider a more serious effort looking for and reducing waste and inefficiency at City Hall. In addition, by default, perhaps every asset that is not funded or sponsored by a corporation should have a logo saying “Owned and funded by Vancouver citizens.”

And in the context of being cash-strapped, note that the City is in the final stages of budget 2017 and 5-year capital plan consultation, also under the same general manager of finances at City Hall. Public input required. The budget “roadshow,” online survey, and open house are all over. But there is still supposed to be “a public dialogue session for the draft budget in November.” (We hope that the City will announce the time and location soon, as today is already November 18 and no notice has been made public.)

Below are excerpts from an article in The Globe and Mail. Please visit the article for the full text.

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Vancouver to develop list of assets eligible for sponsorship, naming rights
by Frances Bula, The Globe and Mail, 17-Nov-2017
Excerpts:

  • Vancouver has seen relatively few corporate names on its civic buildings and sponsorships of its activities by private companies, even as that phenomenon proliferates elsewhere in Canada. That could soon change.
  • The city has launched a new initiative to develop an inventory of its assetseverything from buildings and cars to its awards programs and even its website – that could make good candidates for sponsorship and naming rights.
  • Consultants have been asked to bid on a project to develop a list of eight to 10 assets that would be the best candidates for sponsorship and corporate naming.
  • The bid document asks that the consultant “estimate the fair market value for those marketable components” and “provide the city with realistic revenue projections.”

  • The push to look for these new revenue opportunities is something that Vancouver’s general manager of finances says has been on her to-do list for a while. “We felt it would be good to have a policy,” Patrice Impey said. “We’re not going in with any preconceived notion.”
  • She said Vancouver has had a naming-rights policy in place for years, but not a sponsorship policy. Sponsorships are aimed at a smaller scale, offering advertising or logo positioning for events or services.
  • The naming-rights policy, developed in 2006, allowed for corporate names on facilities like the downtown Vancity Theatre more than a decade ago and, more recently, the BMO Theatre Centre in the city’s Olympic Village neighbourhood, and the West Coast Reduction Stage at the York Theatre on Commercial Drive.
  • Many Canadian cities have developed sponsorship and naming-rights policies in recent years, as their cash-strapped administrators and councils have looked for new revenue options.
  • … The Vancouver consultant is being asked to look at the policies in other cities and then “develop the criteria to identify all marketable components (i.e. programs and facilities) associated with those assets and determine the type of sponsorships that can be leveraged, such as naming rights for a facility.” In addition, it will need to explain why some assets are not appropriate for naming rights or sponsorships.
  • The final report is supposed to “provide the City with realistic revenue projections and return on investment based on various sponsorship/agreement terms (e.g. 5, 10, 15, 20 years)” and “suggest how the city can maximize the market value of these assets or potential revenues via targeted sponsorships and bundling.”
  • Besides physical city property that might be eligible, the bid document lists several other categories of assets that could be candidates.
  • Among them: the Mayor’s Arts Awards, Heritage Awards, Urban Design Awards, the city’s summer street-events program known as VIVA, the celebrations for Canada’s 150th birthday in 2017 and the Keep Vancouver Spectacular program, which promotes cleaning up city streets.
  • The city’s website, its mobile apps and its WiFi channels are also listed as possibilities.

http://www.theglobeandmail.com/news/british-columbia/vancouver-to-develop-inventory-of-assets-eligible-for-sponsorship-naming-rights/article32919660/

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ADDITIONAL INFORMATION…

The bidding process referred to in this article is shown on the City’s website as follows.

http://bids.vancouver.ca/bidopp/openbid.htm

Download: http://bids.vancouver.ca/bidopp/RFP/documents/PS20161687-RFP.pdf

CONSULTANT SERVICES FOR ASSET INVENTORY VALUATION FOR SPONSORSHIP/NAMING RIGHTS
REQUEST FOR PROPOSAL (RFP) PS20161687
Closes: 3:00:00 PM (Local Vancouver Time), Tuesday, December 6, 2016
Buyer: Wen Shi
Posted: November 10, 2016

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Request For Proposal

RFP PS20161687 – CONSULTANT SERVICES FOR ASSET INVENTORY VALUATION FOR SPONSORSHIP/NAMING RIGHTS

On this page: General Description | Information Meeting | Document Downloads | Amendment | Addendum | Questions & Answers
LAST UPDATED:

Addendum

No updates

Amendment

No updates

Questions & Answers

No updates

CONTACT

All enquiries regarding the RFP must be addressed to:

Wen Shi, Buyer

Email: wen.shi@vancouver.ca
All enquiries must be made in writing. In-person or telephone enquiries are not permitted.

PHONE NUMBER

604.871.6139

FAX NUMBER

604.873.7057

ENQUIRIES

purchasing@vancouver.ca

[Please specify proposal document number, proposal title and purchasing agent’s name when sending email.]

Questions will be accepted, and answers posted, ONLY IF they are submitted in writing five working days prior to the bid closing date

CLOSING DATE & TIME

3:00:00 pm (Local Vancouver Time), Tuesday, December 6, 2016
CLOSING LOCATION

Mailing Address:
City of Vancouver, Purchasing Services
453 West 12th Avenue
Vancouver, BC Canada V5Y 1V4
Envelopes submitted by courier or otherwise in-person should be delivered to:
Supply Chain Management
453 West 12th Avenue – 4th Floor
Vancouver City Hall
Vancouver, British Columbia

Proposals received after the closing time may be returned unopened.
Faxed proposals will not be accepted.
Please visit our Bidding Procedures page for additional information.

General Description of Requirement

This Request for Proposals (the “RFP”) provides an opportunity to submit proposals for review by the City and, depending on the City’s evaluation of proposals, among other factors, to potentially negotiate with the City to enter into a contract. EXCEPT WHERE EXPRESSLY STATED OTHERWISE IN APPENDIX 1 TO PART C OF THE RFP: (I) NO PART OF THE RFP
CONSISTS OF AN OFFER BY THE CITY TO ENTER INTO ANY CONTRACTUAL RELATIONSHIP; AND (II) NO PART OF THE RFP IS LEGALLY BINDING ON THE CITY.

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Information Meeting

No information meeting at this time.

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Downloading the Document

Proponents must not electronically alter any portion of downloaded documents with the exception of adding the information requested. To do so will invalidate your bid.

Download (PDF format only)
Description
PS20161687 PDF 294 KB
CONSULTANT SERVICES FOR ASSET INVENTORY VALUATION FOR SPONSORSHIP/NAMING RIGHTS

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