The City of Vancouver will be hosting an Open House on February 11th to show a proposal for a large illuminated “media screen.” The screen would be 3 storeys in height, with dimensions of 26.2′ x 39.4′ (or 8m x 12m). The proposed screen would be located along the west elevation of 570 West Georgia, almost halfway between Seymour and Richards.
The City’s website touts the media screen with the following uses: “Sign content will showcase video art and community programming and announcements, with limited brand recognition for businesses at TELUS Garden.”
In other words, this would open the door for advertising for Telus products and for other firms that are located on the premises. The ads could be interspersed with infomercials and other content. It may share similarities with the giant billboards that are currently installed at BC Place (pictured in inset).
Interested parties can leave comments at the Open House: 5-8pm, Wednesday, February 11 at 433 Robson Street (Westin Grand Hotel, Allegro Boardroom). There is also an online survey form.
The City’s sign bylaw currently does not permit a sign of this size. The proposed “media screen” would be backlit and operate from dusk to 11pm. Ironically, City Council approved a motion to combat light pollution in a motion just last week.