Sales Graphics in Amacon’s Burrard Development leaves out context – why?

As the condo development at 1305 Burrard nears final approval with the imminent passage of the Development Application at Council on June 27th, the proponents have already started to run ‘previewing’ advertisements in the papers. This tower and high podium will be constructed at Harwood and Burrard Street on the site of the Commercial Electronics building. While the advertisement states the address of the development, a starting price, it curiously only shows the building proposal without any context. While the rationale and thinking behind this ad layout is merely speculative, does the lack of context show that the proponent would rather avoid showing the existing buildings around their new tower? Is it a selling point if tall towers are already located on the south, west and north sides, with potentially a tower coming to the east if the Burrard Gateway rezoning is also approved? For reference, a few photos are included below, along with a massing model of the original concept scheme (slightly altered in final design), the short yellow Commercial Electronics building will be replaced by Amacon’s tower:
  

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